CMS Cameron McKenna
Graduate Recruitment Update
The Background
thirty3above was approached by Reef Design Management, brand guardians and strategists for CMS Cameron McKenna, a leading international law practice. The agency needed a partner to produce a video presentation, website updates and web banners for the 2006 / 2007 graduate recruitment programme. The entire project demanded an extremely swift and precise process, to ensure rapid turnaround.
The Work
This project broadly split across our studio expertise into motion graphics and coding. Our animators created visual storyboards of every step, for sign–off by the Client. They then got to work on production of the new video using After Effects & Flash, alongside incorporating elements from the video to produce the animated banners.
Simultaneously, our programmers worked on improving the website’s accessibility to meet Level 3 (AAA) of the W3C standards, then implement new content and the final banner adverts.
The Results
The video presentation is now used in projections, plasma screens and laptops at graduate shows to introduce prospective candidates to the firm. We also delivered a version in PowerPoint, which they could use for presentations etc.
Both Reef & CMS commended thirty3above for our exacting project management processes, which meant the project was delivered on time and on budget. The end results have been well received by the target audience on the 'milkround' tours the practice is currently engaging.