Henry Poole & Co
Bespoke Website
The Background
The name of Henry Poole, founders of Savile Row, has been synonymous with the pinnacle of gentlemen's bespoke tailoring for over two centuries. The company's image needed an urgent makeover, trapped as it was in a dated style and approach. They needed a new website to more effectively communicate with their global audience, spanning a traditional 'City Gent' through to a young, fashion conscious clientele.
The Work
thirty3above's design team created a totally new look for the company, removing staid themes and colours, focusing on the elegance of the clothes. The website was designed to help communicate the tremendous history of Henry Poole, whilst balancing with a forward-looking, fashionable outlook. An interactive timeline offers a visual tool for users to absorb Poole's history. The site has taken a remarkable step forward by including both a searchable database of suiting materials and catalogue for their accessories range; uniquely in their industry, both of which can now be ordered online.
The Results
A completely modernised image and website for Henry Poole & Co., which has been universally applauded. Recent company visits to Japan, China and the US have offered up an enthusiastic response from existing and new customers. The new features and presentation of information has proved more successful in engaging customers, with enquiries from the website increasing substantially. Customers feel a greater connection with the Henry Poole brand, now understanding more than ever the history and processes involved in gentleman's bespoke tailoring.